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2020
How it started.
Our adventure began when we took over a little dessert shop in heart of Leicester City. It served a variety of delicious pancakes and waffles, but nothing could beat the fresh tasty Liege waffles. So began a journey to create the best pearl sugar waffles outside of Belgium.
2021
First Milestone
Covid was a challenge that tried to drag us down, but our passion for perfecting pearl sugar waffles never wavered. Instead when our sugar supplier gave up, we doubled down and paid the extra to import from Belgium. We wanted to maintain the authenticity.
2023
Growing Strong
Over the year, locally we gained a cult following. Our customers told us, these waffles were the best outside of Belgium. We're not arguing with our European neighbours.
2024
New Horizons
We loved the shop, but a new adventure beckoned. It started our journey focusing online, especially our unique C40 Pearl Sugar. But we like meeting people so we continue to serve at special events like weddings and birthdays.
2025
Looking Forward
We're excited for what the future holds as we continue to develop our recipes and expand our products.